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Marketing automation is the process of utilising technology to streamline marketing efforts and make them more effective. Think of a repetitive task you do in your role, for example, you might follow up on your leads using email communication. This is where automation plays its role in enhancing productivity – it allows employees to focus more on high-value activities rather than the daily repetitive tasks.
As you can see from above, the choice of CRM is tricky. We are challenged more often than not to solve CRM issues, rather than help from the beginning. To avoid the most common issues, the process of choosing a CRM solution needs to start with the commercial strategy. We have a set of criteria we use to identify what you need and prevent you from falling over one of the common issues.
Are you trying to manage escalating costs? If yes, let’s look at the features you need and provide a solution where costs don’t escalate. If you’re planning a new system and want to understand how costs can escalate, give us a call – this is the most common request we get asked to solve.
In our experience, escalating costs typically happen when features the client thought were available on their plan, actually were not. In addition to this, the CRM may charge you per user, and also the number of contacts you have. This is why planning and the commercial strategy are important.
The introduction of a new CRM system is high on the agenda for many sales and marketing managers we speak to, however, let’s tell you why 70% of all CRM projects fail.
Check out our most recent CRM projects.
Check out our most posts about CRM systems, tips and what we did.
Once you move into the world of power users, SharpSpring should be one of the considerations. Super rich on features, with this system you get everything included. One simple price for as many users as you need and just tiny number of extra costs that don’t escalate the cost of your CRM each month. This powerful sales and marketing automation system enables you to budget into the future.
Also, if you’ve never come across collaborative working before, and have some questions about running remote teams or how we will work in the future, book your free 30-minute consultation with Pete today. Our Google Workspace page may enlighten you!
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