Home » Visual Brand Identity for a New Business
Our goal was to capture the essence of Always Look Twice – which involved exploration, nature, fine art photography, and larger than life prints – to create branding that would accurately reflect these elements. Seeing as AL2 was a new company and in its formative stages, our team would need to start from the very beginning. The question was which one of our detailed branding packages would suit their needs best.
They selected our tier two package; a full visual brand identity kit which has all the bells and whistles. This package included logo variations, colour palettes, font selection, business card and letterhead designs, branding mockups, and a static email signature or social media banner/cover image. Everything one would need to get their business branding off the ground. The final product showcased professional and cohesive branding, which established AL2 as a successful up-and-coming fine art photography brand.
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Always Look Twice (or AL2) is a fine art photography brand with a story to tell. They approached us at Pipeline Digital to help them build their visual brand identity.
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